ABOUT US
Why did we start Lemonade Labs?
Audiences are developing an immunity to traditional advertising, making it harder than ever for brands to genuinely capture attention.
The path forward lies in entertainment… brands providing audiences with content they actively want to consume.
Lemonade Labs answers this call by developing unmissable entertainment ideas with brands seamlessly baked into the editorial.
built for audiences, not ad-breaks
〰️
the boldest ideas, the most ambitious brands, the broadest audiences
〰️
developing entertainment, powered by brands
〰️
built for audiences, not ad-breaks 〰️ the boldest ideas, the most ambitious brands, the broadest audiences 〰️ developing entertainment, powered by brands 〰️
Meet The Team
Corin West
Founder, Lemonade Collective
Corin is the architect of the Lemonade ecosystem. Drawing on years of elite talent representation, he ensures Labs remains a partner-agnostic hub where brand strategy meets the industry’s most innovative and disruptive creative minds.
corin@lemonadecollective.com | +44 7792675779
Katie Millington
Creative Partnerships Director
Katie brings global production excellence to her role as Creative Partnerships Director. She specialises in building strategic alliances between brands and elite creative talent, ensuring every vision is matched with world-class execution.
katie@lemonadecollective.com | +44 7380517707
Connor McRae
Head of Branded Entertainment
With extensive experience in TV development and entertainment, Connor bridges the gap between brand strategy and captivating content. Working alongside brands and agencies, he leads the development of original ideas - Labs’ lifeblood.